A united brand for the combined operation, 'Gala', was chosen by John Murphy of Interbrand as a simple word incorporating letters from 'Granada' and 'Coral'. Combined with Bass's 91 clubs, the chain was tied with the Rank Organisation for the largest bingo operator in Britain. In May 1991, Bass purchased Granada plc's chain of 74 bingo clubs for £147 million. By 1988, Bass was down to 72 locations, but added another 30 by purchasing Zetters Leisure for £23 million. That year, Bass purchased a chain of 80 bingo clubs from Thorn EMI for £18.2 million. As of 1983, Bass had 22 clubs operating under the Coral brand, and another 24 located in its Pontins holiday camps. The chain began as bingo clubs operated by Bass Leisure, a division of Bass plc. After the sale of its 126 clubs in 2015 to Caledonia Investments (who rebranded them as Buzz Bingo in September 2018 ), Gala Coral retained the online Gala services and was later acquired by Ladbrokes (which was later acquired by GVC Holdings). It later became an independent company, and then became the Gala Coral Group after acquiring Coral Eurobet in 2005. Gala Bingo was created in 1991 as a division of Bass plc. Gala Bingo is an online bingo and casino offering under the ownership of Entain. For the online gaming group based in Japan, see Gala Inc.

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